Digital Jiuzhaigou Project A Successful Exploration into Administration of Environment Natural Resources Protection and Development(2006年公共管理国际会议论文).docVIP

Digital Jiuzhaigou Project: A Successful Exploration into Administration of Environment Natural Resources Protection and Development* GAO Tian-peng School of Political Science and Public Administration * University of Electronic Science and Technology of China, Chengdu, P.R.China, 610054 Abstract The Jiuzhaigou is a world-famous scenic spot which has such titles as World Natural Heritage, World Biosphere Reserve and Green Globe 21. It has very good value of tourism development and scientific research. In order to enable a more effective protection, management and development, the Jiuzhaigou Administration Bureau has long started an integrated digital management project, Digital Jiuzhaigou. This project covers resources conservation, management operation, tourism service marketing, industry consolidation, etc. Great changes have taken place in the administration management of the Jiuzhaigou since the initiation of this comprehensive e-government platform.This article is an individual case study of the Jiuzhaigou Administration Bureau’s management of Jiuzhaigou. It makes an analysis of the changes brought to the administration by the Digital Jiuzhaigou Project and draws a conclusion about management modes of info-tech-based environment and harmonization of natural resources protection development. Key words Digital Jiuzhaigou Project, Natural Resources, Protection; Development, Beneficial Interactive Management Mode 1 Introduction This article is based on An Integrated Research and Comprehensive Evaluation of the Digital Jiuzhaigou, a program research of Jiuzhaigou hosted by Sichuan University. In order to facilitate the research, the author of the article and his colleagues conducted one week of on-site research in Jiuzhaigou. This research gets the support of Director of Jiuzhaigou Administration Bureau, Vice Director of Jiuzhaigou Administration Bureau and Head of Information Center, who provide them with first-hand materials. This information provides an