《英语新闻阅读与写作》PPT.ppt

English news reading and writing Chapter 6: Alternative lead Go over the lead 1,what’s lead The first paragraph in the news story 2,lead can…. Catch the reader’s attention Tell readers what’s important Pull readers into more detail 3,type of lead Article leads are separated into two categories. Direct leaddelayed lead Direct lead Tell me the news! Directly tell event Including some most important elements ,such as time, place, the source Always used on hard news Look at the examples: The Summary lead is the most basic news lead, covering all of the essential elements. Simply summarize the 5 Ws of news reporting. Who, What, Where, When and Why. The Analysis lead digs deeper into the ramifications（分枝，分叉） of the news. Put the news into perspective by adding insight beyond the minimum required elements. Alternative lead But it is obvious that, in order to draw the readers’ attention, there are some other variety ways to write the good news leads. Especially when you write a soft news, you should think about writing an alternative lead. Summary leads are effective, but alternative leads are creative. 1. An Alternative Leads The alternative leads introduce the topic in a more attention-seeking fashion, and is usually followed by a nut graph. It brings creativity and variety to news, features, and business writing. 2. The Features of the Alternative leads A. Can be several paragraphs long.1· B. Takes a little longer to get to the gist of the story. C. Teases the reader with a descriptive or storytelling approach. D. Requires use of a nut graph early in the story to give reader the point of the story. 3. The Advantages of the Alternative Leads A. Let your news specific. B. Avoid the obvious. C. Emphasize the story’s unusual or unexpected developments. D. Emphasize the most interesting, and capture audiences’ attention 4. Nut Graph Because alternative leads start with a little something to catch the readers attention, therefore they delay the real