大学英语综合教程四Unit7答案.doc

An Integrated English Course IV Unit 7Text 1 The Selling of the President Key to Exercises Text comprehension (pp. 102-103) I. Decide which of the following best states the authors purpose of writing. B. II. Judge, according to the text, whether the following statements are true or false. 1. T. Refer to the last sentence of Paragraph 2. 2. F. Refer to Paragraph 3. It is argued that in some elections the amount of TV exposure does not help and this point is supported by two examples, one of which is Nixons winning in 1972. Fords loss in 1976, however, is an example used to show that TV promotion seems to work best when there is a large undecided vote. 3. F. Refer to Paragraph 4, where it is stated that losing candidates all looked bad on TV. One exception was Nixon, whose TV image, though generally poor, was improved through the application of featured long shots and the avoidance of close-ups. 4. F. Refer to Paragraph 5. Both John F. Kennedy and Jimmy Carter seemed more at home with the medium means they two felt more comfortable and at ease in front of the TV camera than those mentioned in the previous paragraph. It has nothing to do with the issue whether they were shown within US or abroad. 5. T. Refer to Paragraph 6. 6. T. Refer to Paragraph 7. 7. T. Refer to Paragraph 11. III. Answer the following questions. 1. Presidential candidates are somewhat like commodities: the better advertised they are on TV, the better they sell. 2. Since the 1896 campaign, the election of a President has largely depended on whether favorable publicity of a candidate can be made. Prior to the 1960s when TV surpassed newspapers as an information source for the first time, the medium that played the dominant role in the publicity campaign was print, which laid emphasis on issues rather than images. The success in generating favorable publicity was up to the campaign strategist, thus making it necessary or even desirable for the candidate to keep his mouth