contextual moderation of racial bias the impact of social种族偏见的语境适度性对社会的影响.pdfVIP

ATTITUDES AND SOCIAL COGNITION Contextual Moderation of Racial Bias: The Impact of Social Roles on Controlled and Automatically Activated Attitudes Jamie Barden, William W. Maddux, Richard E. Petty, and Marilynn B. Brewer Ohio State University Three experiments tested the hypothesis that the social roles implied by specific contexts can attenuate or reverse the typical pattern of racial bias obtained on both controlled and automatic evaluation measures. Study 1 assessed evaluations of Black and Asian faces in contexts related to athlete or student roles. Study 2 compared evaluations of Black and White faces in 3 role-related contexts (prisoner, churchgoer, and factory worker). Study 3 manipulated role cues (lawyer or prisoner) within the same prison context. All 3 studies produced significant reversals of racial bias as a function of implied role on measures of both controlled and automatic evaluation. These results support the interpretation that differential evaluations based on Race Role interactions provide one way that context can moderate both controlled and automatic racial bias. Over the past decade and a half, researchers in social psychol- cause they are not subject to self-presentation concerns or inaccu- ogy have focused a great deal of effort on investigating automatic rate introspection (Nisbett Wilson, 1977). Initial work indicated or implicit forms of racial bias. In general, differential racial that racial bias in the