PPT_08Location Strategies(运营管理,英文版).pptVIP

Operations ManagementLocation StrategiesChapter 8 Outline Global Company Profile: Federal Express The Strategic Importance of Location Factors That Affect Location Decisions Labor Productivity Exchange Rates Costs Attitudes Proximity to Markets Proximity to Suppliers Outline - continued Methods of Evaluating Location Alternatives The Factor-Rating Method Locational Break-Even Analysis Center-of-Gravity Method The Transportation Method Service Location Strategy How Hotel Chains Select Sites The Telemarketing Industry Geographic Information System Learning Objectives Explain location decisions Describe the factors affecting location decisions Explain the methods of evaluating location alternatives Factor rating method Locational break-even analysis Center of gravity method Transportation model Discuss the issues relevant to service location Federal Express Stresses 揾ub?concept Advantages: enables service to more locations with fewer aircraft enables matching of aircraft flights with package loads reduces mishandling and delay in transit because there is total control of packages from pickup to delivery Industrial Location Decisions Service Location Decisions Revenue focus Costs vary little between market areas Location is a major revenue factor Affects amount of customer contact Affects volume ofbusiness In General - Location Decisions Long-term decisions Difficult to reverse Affect fixed variable costs Transportation cost As much as 25% of product price Other costs: Taxes, wages, rent etc. Objective: Maximize benefit of location to firm Location Decision Sequence Factors Affecting Country Labor Productivity Low wages often over-emphasized Labor productivity important Labor cost per unit should be criterion: Labor cost/day  Units made/day Region Location Decisions Corporate desires Attractiveness Labor Utility costs Government incentives Proximity to customers suppliers Land/construction $$$ Factors Affecting Site Site size Site cost Transportation in/ou