(精选)英语应用文Unit 10 Advertisements课件.pptVIP

; OBJECTIVES;Part I Lead-in;A. Impossible is nothing. B. The taste is great. C. Communication unlimited D. Focus on life. E. Time is what you make of it. F. A diamond lasts forever.;Part II Learning to Read--Advertisement; (1) Headline;(2) Text Body;(3) Slogan;2. Language Features of Advertisements;2. Language Features of Advertisements; (2) 句式特点： 较多使用简单句与并列句，较少使用复合句。如：“Life is a journey. Enjoy the ride.”(生活就是一次旅行，祝您旅途愉快。) 较多使用祈使句，较少使用否定句。如：“Let’s make things better.”(让我们做得更好。)有时在与其他产品比较时，为了突出自己，也可适当采用否定句。如：“No problem too big. No business to small.”(从未遇到过大麻烦，做的都是大生意。) 较多使用现在时。如：“A diamond lasts forever.”（钻石恒久远，一颗永流传。） (3) 修辞特点： 为了丰富语言的表现力和表达效果，广告中常常使用一些修辞手法来增强广告的吸引力。以下是一些常用的修辞手法举例。;Figure of Speech;1. Product Advertisement ;产品广告写作要点：;产品广告佳句欣赏：;产品广告佳句欣赏：;2. Service Advertisement;服务业广告写作要点：;服务业广告佳句欣赏：;3. Tourism Advertisement ;旅游广告写作要点：;旅游广告佳句欣赏：;4. Job Advertisement;;招聘广告写作要点：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;招聘广告常用句式及缩略语：;5. Public Service Advertisement;公益广告写作要点：;公益广告佳句欣赏： ;1. Which of the following items should a good advertisement have? Have a discussion with your partner to form some principles for a good advertisement.;a.As captain Wand says these words, he is sitting in the cockpit of a Britain Airways Concorde. b.A single inspired moment can change a room forever. c.Fasten your seatbelt. d.Whether you travel for business or pleasure, this highly selective, lavishly（极大地，丰富地）illustrated guide is indispensable（不可或缺的）for formulating（制定）your travel plans.;3. Please find out the language features for the following advertisements and make comments on them.; Hi, I’m Rusty Jones I’m the one new car option you can buy. I’ll stay with you, winter and summer, day and night, no vacation, not even a coffee break…saving your car from rust. And a rust-free car is always worth more. (美国Matex公司防锈剂) ;(1)