英语专业浅析商务谈判中文化障碍现象及解决对策精选.docVIP

河 南 科 技 大 学 学 年 论 文 题目Analysis and Countermeasures of Cultural Barrier in Intenational Business Negotiation 浅析商务谈判中文化障碍现象及解决对策 姓 名 院 系 外国语学院 专 业 英 语 指导教师 2011年 6月17日 Abstract with the advent of economic globalization, international economic and trading contacts are continuously increasing and negotiation has become an essential part of business activities. International business negotiation is not only communication and cooperation in ecnomic field, but also exchanges and communication between different cultures. Corporations and units are faced with more and more business negotiations after our accession to the WTO. In terms of the current situation, this essay firstly gives a brief introduction to business negotiation, culture and the impact of culture on business negotiation. Then, it makes a list of three manifestations of cultural barriers in internatioan business negotiation ，namely ways of thinking barriers, language expression barriers and business values barriers of negotiators, and makes them more concrete through examples. Next, the essay gives three main reasons of the emergency of cultural barriers in business negotiation: differences on interpersonal negotiation, the concept of time and values. Finally, based on the analysis above, the essay puts forward two countermeasures,that is, flexibly utilizing chinese traditional culture and correctly handling differences between western and chinese culture. Key words: cultural background, cultural barrier, values. 摘 要 随着经济全球化时代的到来，国际间的经济贸易往来与日俱增，谈判已成为国际商务活动的重要环节。国际商务谈判不仅是经济领域的交流与合作，也是文化之间的交流与沟通，而且文化因素的作用至关重要。我国加入世贸组织后，企业和单位所面临的国际商务谈判越来越多. 本文就这一现状，首先对商务谈判和文化以及文化对商务谈判的影响作了简单介绍。接着列举了文化障碍在国际商务谈判中的三中表现形式，即谈判者的思维方式障碍，语言表达方式障碍和商业价值观障碍，并通过例子使其更加具体鲜明。然后本文又分析出文化障碍产生的原因，主要有三点：人际交往差异，中西方时间观念差异和价值观念差异。最后基于以上原因分析，提出两点对策：灵活运用中国传统文化和正确处理中西方文化差异。 关键词：文化背景；文化障碍；价值观 Outline Introduction International business negotiation is actions and process performed by the parties who strive for reaching cons