英语专业论商标翻译精选.docVIP

A Brief Study on Translation of Brand Names 邸 朋 飞 论文方向：翻译学 指导教师： Submitted to English Department Of Foreign Languages School of Shandong University In Partial Fulfillment of the Requirement For the Degree of Bachelor of Arts 通讯地址：济南市高新区大正示范区英才路2号 山东英才学院 邮编： 电话号码： Sep,2011 Contents Abstract 1 摘要................................................................................................................................2 Introduction 3 ChapterⅠ. Common Methods of The Translation of Brand Names 4 1.1 Literal translation........................................................................................4 1.2 Free translation............................................................................................5 1.3 Transliteration..............................................................................................6 ChapterⅡ. Factors that Influence the Translation 6 2.1 Cultural factors . 6 2.2 Customs and habits factors.........................................................................7 2.3?Other factors . 7 Chapter Ⅲ?. How to Build an Internationalized Brand Name................................8 3.1?Translate Directly 8 3.2 Renaming the products 9 3.3 Coining brand names.................................................................................10 Conclusion 11 Bibliography................................................................................................................12 Abstract Brand name is one of the effective ways to help companies to spread their identities and better sell their commodities. With the globalization of economy, the international trade has become into a very critical power for promoting the economy development of the whole world. The translation of brand names becoming more and more important. But, the problem is, in the process of translation, to get a good translated brand name is very hard. On one hand, the method of translation is a pretty comp