沉浸媒介重新定义媒介概念的内涵和外延.pdf

国际新闻界 2017.08 传播学研究 沉浸媒介： 重新定义媒介概念的内涵和外延 李沁 摘要 媒介，正经历又一场由技术推动的大转型，这些迅速占据人类生存空间的新形态， 冲击着传统媒介概念的内涵和外延。如何界定由VR、人工智能产生的新形态，以及无处 不在的监控摄像头、植入了芯片的人……因技术而生的新事物，却不能简单以“媒介技 术”来称之，因为它们已具有特立的存在性，有了物理的生命，或虚拟的形态，并且在 传播要素从量变到质变的过程中，呈现出一些共同的新特征。本研究力图建立一个分类 架构来理解媒介新形态，分析媒介概念内涵和外延的变化，尝试在第三媒介时代沉浸传 播的语境下，将这些以沉浸技术为主要特质的新兴媒介统一定义为“沉浸媒介”，并进 而验证技术、社会、人性化对媒介形态共同作用的具体结果。 关键词 浸媒体、人工智能、虚拟现实、网络直播、沉浸传播 作者简介 李沁，博士，中国人民大学新闻学院副教授。电邮：liqincn@。邮编： 100872。 本论文属于中国人民大学马克思主义新闻观研究中心科研项目“社交媒体下主流话语 权的社会阶层结构分析”的成果，项目编号（RMXY2016C008）。 Immersive Media: Redefining the Connotation and Extension of Media LI Qin Abstract Media are experiencing a significant, technology-driven transformation. New forms of media, which have come rapidly to occupy human living space, are changing the connotation of traditional concepts of media and extending them. Questions arise regarding how we define new 115 传播学研究 国际新闻界 2017.08 forms produced by virtual reality (VR) and artificial intelligence (AI), ubiquitous surveillance cameras, human being with implanted chips, and so on. Although these new forms of media are created by technology, they should not be simply defined as “media technology”. This is because they each have a specific existence, as a physical or virtual life form. They exhibit common novel features, in terms of communication elements, and embody quantitative and qualitative changes. This study attempts to establish a classification framework for interpreting these new forms of media, and attempts to analyze the changes in the connotation and extension of the concept of media as a result. Furthermore, this study presents a unified definition for these new media forms, which primarily share the characteristics of immersive technique as in “immersive media”, in the context of immersive com