绝对优秀的外邮件--从一个澳大利亚客户的建议引发的.ppt

外贸开发邮件 外贸邮件探讨 从一个澳大利亚的客户的建议引发的探讨 一个澳大利亚客人的建议 Hello XX， You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying. Hello， XXX, 你说的很正确我每天都很忙，也可以想象其他的生意人也一样。在跟其他人谈话中我了解到他们跟我一样每天收到世界各地供应商的邮件，真是浪费时间，让人烦恼！ I’m not sure if I can help you but I have a few suggestions re email marketing. 我不确定能帮上你，但是我有些建议要给你： ? If you send emails to new companies I would include a list of customers that you currently export to in various countries 发邮件的时候，最好附上目前已经在合作的不同国家的客户名单； ? I would also include customer testimonials from your buyers. This are very powerful and give you credibility. 同时附上买家的推荐信/表扬信，它们非常有说服力和可信度； ? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately. If you want to be noticed and if you want your email to be read, you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. 尽量把你的邮件写得与众不同。大众化的邮件将立即被客户删除或忽视。如果你想要引起注意，想要你的邮件被客户阅读，你必须写得与众不同和有趣，这样才能吸引潜在客户的眼球。如果不能，那么你将像大多数人一样被拒之门外。 一个澳大利亚客人的建议 Remember that companies like us and others who import product are very concerned about quality control of products. Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product. 记住这一点，公司喜欢的供应商是非常注重产品质量控制的。不幸的是中国供应商以提供廉价和低质产品而闻名。价格很重要，但不是产品最重要的一部分。 一个澳大利亚客人的建议 * 合格开发信的三要素 * Basic Search, Target Right Be the customer as you write Organize your letter Make your readers want your product or service Capture your reader’s attention Make it easy to read Ask your readers to take action