3第三章：行业及竞争分析课件.pptVIP

第三章：行业及竞争分析 Chapter three: Industry and Competitive Analysis“Things are always different--the art is figuring out which differences matter.” Laszlo Birinyi ?对环境的认识并不是只有在有关变化的警告相当紧急的情况下才必须做的一项特殊工作。 ——肯尼斯.R.安德鲁斯 Awareness of the environment is not a special to be undertaken only when warning of change becomes deafening . Kenneth R.Andrews 生存下来的并不是最强大的的物种，也不是最聪明的物种，而是最能对环境变化做出反应的物种。 ——查理斯.达尔文 ?It is not the strongest of the species that survive ,nor the most intelligent ,but the one most responsive to change. Charles Darwin 行业及竞争环境分析