确定市场细分和目标——STP.pptVIP

80/20 rule (80/20规则) market-product grid (市场-产品拼板图) perceptual map (知觉图) market segments (细分市场) market segmentation (市场细分) product differentiation (产品差异化) usage rate (使用频率) Synergy (协同优势) product positioning (产品定位) The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers. Typically, consumers vary as to their needs, wants, and preferences for products and services. Successful marketers adapt their marketing programs to fulfill these preference patterns. E.g., even a simple