市场营销专业英语topic11.pptVIP

Chapter 11 E-Marketing Contents 11.1The Emergence of E-Marketing 11.1.1 What is E-Marketing and E-Business? 11.1.2 The Big Picture 11.1.3 Tough Times 11.2 E-Marketing Environment 11.2.1 Legal Factors and Technology 11.2.2 E-Business Markets 11.3 E-marketing in Emerging Economies 11.3.1 Overview of Global E-Marketing Issues 11.3.2 Country and Market Opportunity Analysis 11.1The Emergence of E-Marketing 11.1.1 What is E-Marketing and E-Business? What is E-Marketing E-marketing is the application of a broad range of information technologies for: Transforming