argument张雷东提纲.docVIP

1, （商业/决策/并列）The following appeared in a memorandum written by the vice president of Natures Way, a chain of stores selling health food and other health-related products. Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives(6). We should therefore build our next new store in Plainsville(5), which has many such residents(8). Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs(1). The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full(2,7). We can even anticipate a new generation of customers: Plainsvilles schoolchildren are required to participate in a fitness for life program, which emphasizes the benefits of regular exercise at an early age(3,4). ★★14,40 Strong sales of exercise apparel do not necessarily indicate that Plainesville residents would be interested in NWs products, or that these residents are interested in exercising. (U.C) ★★★ The popularity of the local health club is little indication that the residents in Plainsville live much healthier lives now, and that NW will earn a profit from a store in Plainesville. (NCR) The memo contains no evidence to support the assumption that people who exercise regularly are also interested in buying health food and health-related products. (U.C) ★★★ The fact that a certain fitness program is mandatory for Plainesvilles schoolchildren accomplishes nothing toward bolstering the recommendation. (NCR) ★★★ The arguer does not provide any information regarding the cost of building such a new store thus we can not be convinced that the new store will be profitable.(adv:disadv) ★★ The arguer fails to consider other possible factors besides residents’ interest in healthy lives that may contribute to the success of their existing stores.(confusing concurrence with causality) ★★