英语课堂展示广告.pptVIP

Product: dog food Brand: Pedigree Theme: Pedigree makes you dog a super-dog Theme: how thin it is! Brand: Lenovo Conclusion : “I have always felt that advertising could be something to get excited about. To take pleasure in. To regard as worthwhile, meaningful, respectable. Something to do thoughtfully and well.” “A real idea has a power of its own and a life of its own.” “Ideas alone enable a man to survive and flourish.” -----Leo Burnett The show is purely fictional , imitation pseudo Reserved! 本剧纯属虚构，防伪必究！ * * * * * * * * * 0 1 2 3 4 0 1 2 3 4 Advertisements Contents: Ⅰ Top 4 Famous AD Companies Ⅱ Top 10 Innovational AD Letterings Ⅲ Five Best Innovational AD Appreciation Ⅳ Conclusion 3 2 1 The most famous AD Company Ogilvy Mather Worldwide (奥美环球) Brief Introduction Ogilvy was founded by?the father?of?modern advertising?David?Ogilvy in 1948 in?New York ,and it was the?worlds most famous?advertising company , which is the leader?of 4A?companies now. Cooperative Partner American Express(美国运通) 、 Sears（西尔斯）、 Ford（福特）、 Shell（壳牌）、 Barbie（芭比）、 Ponds（旁氏）、 Dove（多芬）、 Maxwell House（麦斯威尔）、IBM、柯达、Motorola、Lenovo…… Classical Works Appreciation ?The most innovative company Leo Burnett Brief Introduction It was?established?at?Chicago of USA in?1935. It is?the?first?advertising agency, and has?nearly?100 offices , more than 10,000?employees?in?over 80?countries?around?the?world. It was? acquired by ?Groupe (阳狮),the?worlds fourth largest?International media group, in 2002. Cooperative Partner McDonald’s, Coca Cola, Disney, Philips, Marlboro It have worked for the “Marlboro” cigarettes. And found the male cigarette character and the cowboy image in the western United States and promote the U.S. market share of Marlboro from 1% to the world sales first. Representative Works ?The oldest company   JWT (James Walte