商务英语写作之ayout.pptxVIP

Chapter 2 The Layout of Business Letters Business letters play an important role in business communication. To most companies, they are still the main means of establishing business relations with the outside world. It is essential that your letter leave a good impression on your target reader. 123Quality of letterheaded paperPresentation of the letter4Structure of the letterThe language and tone usedOverview of Letter PartsPage SetupFormatGroup ActivityAssignmentOverview of Letter PartsLetterheadDateInside AddressSalutationBodyComplimentary Closing Signature Reference InitialsThe LetterheadThe letterhead is the heading at the top of a letter which identifies the sender of the letter.It usually consists of the logo, name, address, telephone number and fax number, email, website of the company.McNeal Arts and Crafts2650 Jean Way West Jordan Utah 84084Phone 1 801 569 9463 Fax 1 801 784 6734If you do not have a letter head you must write your name, address and telephone number at the top of the page or above the inside addressThe ReferenceThere are “Your ref” and “Our ref”, which are codes assigned to the letter by the recipient and sender of the letter. The reference makes it easier to the letter and track it when required.fileDateThe date line is used to indicate the date the letter was written. If your letter is completed over a number of days, use the date it was finished and mailed.British style: day/month/ year American style: month/day/yearInside Address The inside address contains the recipient’s name, full postal address, and post code. If the letter is addressed to a company but you want a particular person or department to process the letter, you may begin the inside address with Attention plus the person’s name or the name of the department.Inside AddressFollow a woman’s preference in being addressed as:Miss, Mrs., or Ms. If you are unsure of a woman’s preference in being addressed, use Ms.Inside AddressIf there is a possibility that the per