学术英语写作_Oral_prsentation.pptVIP

纯电动汽车动力性能匹配和能量优化方法研究 The research topic 1 The necessity of the research 2 Research purpose and research questions 3 Theoretical foundation 4 Research methods 5 Findings, limitations and suggestions 6 Final Oral presentation the research topic The Function of Automobile Brand to Automobile Enterprise ◆ This is a topic about the relationship among automobile,automobile company development and automobile brand. ◆ As we all know,automobile industry is a traditional industry. It needs many years to capture the market , enhance theproduct reputation and obtain high levels of customer loyalty and positive perception .So automobile companies have to use brand to include these things · the necessity of the research ◆ Nowdays,brand has been a key factor in the market competition. ◆ Chinese automobile companies have little brand awareness in international market. ◆ The number of papers or books about China automobile brand is samll. The research wants to sovle some questions below: 1.Is there a exact definition on automobile brand.If there is not such a definition,what’s the meaning most people ususlly accept? 2.What’s the relationship between automobile brand and the company ? 3.What’s the relationship between automobile brand and market ? 4.How to?develop a famous brand ? research purpose and research questions The purpose 1.Try to answer questions listed in the left.And get the functions of automobile brand. 2.Identify brand in automobile industry. 3.Figure out a development mode for Chinese automobile brand . ◆ Brand relationship and brand power theory Brand ralationship is the relationship between brand and market or product or between brand and customers,such as Webster(1992)，Mokenna(1997) and Gordon(1998) ---Relationship marketing theory； Schultz and Barnes---Strategic brand propagation theory (1997，1999). ◆ Brand building methods theory Brand is the concept in customers’mind,so the