Pegasus Turkey Airline company土耳其天马航空公司纯.pptVIP

Pegasus Airline ——Delighting a New Type of Traveling Customer Background Until 1982 ,Turkish Airline domestic competitors 1989,Pegasus found charter airline 1994,sold to Turkish investment fund 2005,re-sold to Ail Sabanci charter airline low-cost airline Secret of the airlines success It involves making sure Pegasus is countinually developing to meet passenger expectations and priorities. TRULY CUSTOMER FOCUSED Ticket pricing strategy Credit/loyalty card Customer service experience at the airport Choose their seats Futher customer service Training and technial service Maketing strategy In the case of delay greather than 3 hours, a refund of ticket/ greather than 5 hours,a refund and a free ticket Achievement 2006, Best Airline Business 2005-2008, Pegasus grew at the rate of 57% 2008, Pegasus carried a total 4.4 million passengers 2010, Pegasus has a fleet of 27 Boeing Planes with a further 24 on hour MORE THAN AMENITIES Superbrand Turkey In order to stand out from other companies provide the most economical flight crew training center take care of customers at the very beginning MORE THAN AMENITIES Employees work as a team with their goal A democratic environment to share ideas freely Training to ensure regular career progression and high levels of motivition MORE THAN AMENITIES Regularly scheduled and innovative destinations it offers additional destinations outside of Europe charter and scheduled services to 70 airports in Europe and Asia share planes with Air Berlin and Lzair over 19 destinations within Turkey LOVE YOUR CUSTOMERS Customers are the most important aspect of any service industry. LOVE YOUR CUSTOMERS 1 The economy is growing at a faster rate than the rest of Europe 2 A substantial expatriate population exists : Factors: Provide further opportunities for Pegasus Problem: Global recession of 2008~2010 LOVE YOUR CUSTOMERS Pegasus ranks in the top 30 among European airlines Nationalist