关于企业促销策略的研究 市场营销专业.doc

河南财经政法大学 关于企业促销策略的研究 姓　　名 X 学　　号 专　　业 指导教师 2009年月日美国IBM公司创始人沃森说过：科技为企业提供动力，促销则为企业安上了翅膀在商品市场高度繁荣的今天，产品的市场运作离不开活动的支持。从流通经济学的角度讲，市场是经济活动流中商流物流信息流的汇集点，其中信息流是商流和物流的基础，畅通的信息有助于商流和物流的进一步壮大，各种流越是通畅顺达，越有利于流通的实现，有利于这个汇集点对外扩展，而市场的促销从中起到了润滑的作用。企业营销过程中非常重要目前很多企业促销活动缺乏统一的促销和方案，导致促销活动没能达到预期的效果。如何扩大企业的产品，提高企业的销售力，对企业来说是一个十分重要的课题。信息流  Abstract Watson, founder of IBM company in the United States,said: science and technology provide the impetus for the enterprise, while business promotion installs wings for it. Tody, in the high degree of prosperity of the commodity markets , the operation of the modern market can not be separated from the support of marketing activities.The modern market-oriented activities requires not only the development of marketable products, the stipulation of an attractive price, and the construction of appropriate channels though which the target customers can get their products, but also the establish of its corporate image in the market to strengthen theinformative exchange and communication between the corporation and the public, that is, marketing activities; From the perspective of circulation in economics, the market is a focal point of kinds flows of economic activities, such as business flow” matter flow and information flow , among which information flow in the base of the other two parts.The smoothness of information helps the further growth of the other two flow. The more unobstructive flows are, the more conducive to the realization of the flows and the external expansion of the focal point . And market promotion played a role in lubrication.Through promotional efforts, enterprise is entirely possible to increase popularity and reputation in the market, and further expand its business scope and powerful circles, in order to gain competitive advantages. However, as a very important aspect of the process of corporate marketing. promotions do not catch too much attention of marketing managers generally, presently, many enterprises l