旅游房产浙江联众城仙居营销中的问题及对策【市场营销专业毕业设计论文】.docVIP

毕业设计（论文） 题 目 旅游房产浙江联众城仙居营销中的问题及对策 英文题 problems and Solutions in marketing strategy for Lianzhong chengxianju Leisure Industry of real estate industry 学生姓名 专 业 班 级 指导教师 二零**年六月 摘 要 营销是企业生存的根本,是产品走向市场获取利润的关键环节,企业的命运系之于“销”，而“销”之绩效来源于“营”，只有“营”字领先，“销”字当头，营销一体，这样的企业才能在这竞争日趋激烈的市场上站稳脚跟。没有营销，产品将无法走向市场，产品不能走向市场，企业则没有利润的源泉，没有再生产的动力。“营”包括策划、创意、运筹和研究，“营”的最终目的是带动“销”的增长。评价企业经营好坏的一个关键标准，就是看该企业最终营销业绩（包括销售额、市场占有率、利润、知名度等）的高低。作为新兴的旅游房地产行业，浙江联众乡村资源开发有限公司在旅游房产营销方面出现了很多亟待解决的问题。 本文首先指出了公司营销过程中在市场定位与细分、产品设计、品牌创新、产品定价、产品促销、销售渠道的开拓及销售诚信等方面出现的问题，提出了清晰目标市场、改善产品品种与创新产品品牌、科学定价与调价、合理安排促销与树立诚信营销理念等一系列措施，笔者希望能够通过本文的分析阐述，起到增强公司品牌，提高销售业绩，改善企业营销现状和提高企业竞争力之目的。 关键词 旅游房产营销； 问题 ；对策 ABSTRACT Marketing is the basis of businesses, products to market access is the key to profits, the fate of the enterprises in the sale and sell from the performance of the camp, only business lead character, sell the word Take the lead, integrated marketing, such enterprises can in this increasingly competitive market on firm footing. No marketing, products will not be able to move toward the market, not to market products, corporate profits will no source, no driving force for reproduction. Camp, including planning, creative, planning and research, Camp the ultimate aim is to promote sales growth. Evaluation of business as a key quality standards, is the end of the business marketing performance (including sales, market share and profits, fame, etc.) level. As an emerging tourist real estate industry, Zhejiang Lianzhong Village Resources Development Co., Ltd. in real estate marketing tourism have lots of issues in urgent solution.  This paper pointed out the course of the companys marketing and positioning in the market segments, product design, brand innovation, product pricing, product promotion, marketing and sales channels open up areas such as credibility issues, made clear target market, product