媒介行业专业术语.docVIP

窗体顶端 English Version 窗体底端 登录 | 注册 首页关于CSM新闻中心电视收视率广播收听率体育与媒介研究新媒体研究专项研究知识库 收视中国收听研究聚焦受众电视剧市场信息快递InfoSys 术语媒介行业术语 电视突围：模式与营销新策略高峰论坛暨CSM 2011年客户年会成功召开 窗体顶端 窗体底端 媒介行业术语 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890# Top　　A AAAA （美国广告代理商协会）　 AAAA (American Associations of Advertising Agencies)美国广告代理公司的行业组织。A trade association of U.S. advertising agencies. Top　　B 傍晚时段（黄金段最初的时段）　 Early fringe电视中在地区新闻节目播出之前的傍晚时段。In television, a daypart in late afternoon immediately prior to the airing of local news programs. Top　　 边缘时间　 Fringe在电视市场中，指傍晚时段（黄金段最初的时段）之前，和晚间新闻（黄金段最后的时段）之后的时段。In television, dayparts just before prime time (early fringe) and after the late news (late fringe). Top　　 被动观众　 Passive audience指那些对所收看的节目内容不加选择的观众。他们的收视行为被认为是出于习惯，如果没有喜欢的节目，他们可以收看任何节目。A term given to viewers who are unselective about the content they watch. Passive audiences are thought to watch TV out of habit tuning to almost anything if a preferred show is unavailable. Top　　 标准误差　 Standard error抽样分布的标准偏差。统计学上用来说明从样本预测的数据的准确性。The standard deviation of a sampling distribution. It is the statistic used to make statements about the accuracy of estimates based on sample information. Top　　C 测量误差　 Measurement error由测量程序产生的系统偏差或错误。Systematic bias or inaccuracy attributable to measurement procedures Top　　 测量仪　 Meter一种记录电视机开关及调谐情况的测量装置.A measure of central tendency defined as that point in a distribution where half the cases have higher values and half have lower values. Top　　 抽样框　 Simple frame进行概率抽样的人口名单。A list of some population from which a probability sample is actually drawn. Top　　 抽样误差　 Sampling error在产生概率抽样时由于抽样不足而造成的数据偏差。Inaccuracies in survey data attributable to “the luck of the draw in creating a probability sample. Top　　 抽样率　 Sampling rate抽样规模与人口规模的比率。The ratio of sample size to population size. Top　　D 代码　 Codes在调查中（如：日记）用于代表回复的数字或字母。为答案设置代码可以使计算机进行数据处理。The numbers or letters used to represent responses in a survey instrument like a diary. Coding the responses allows computers to manip