供应链环境下的大规模定制策略--延迟策略（Strategy of mass customization in supply chain -- postponement strategy）.docVIP

供应链环境下的大规模定制策略--延迟策略（Strategy of mass customization in supply chain -- postponement strategy） Abstract: driven by the current competitive pressures and technological innovation, more and more enterprises are aware that most of the costs of products and services are affected by product design. Therefore, in the current situation of product diversification, enterprises are looking for low-cost and efficient methods to achieve mass customization. The design based on the delay principle saves a lot of cost for mass customization. This paper starts with the effective implementation of mass customization, expounds the postponement strategy model used in mass customization under supply chain environment, and then discusses the conditions and steps of implementing postponement. Key words: mass customization; postponement strategy; conditions; steps With the continuous progress of the rapid development of science and technology and social demand, individuation and diversification, standardization, traditional mass production has been hitherto unknown challenge, time and flexibility and quick response ability will decide the enterprise in the competitions fate. Today, the dramatic increase in product diversity has led companies to try to find a cost effective way to achieve mass customization. The delay strategy is to adapt to the design concept of mass customization, emphasizes the design remodeling products and processes, the mass production and customization advantages together, in response to the supply chain that led to paralysis of the complex and uncertain factors, has been widely used in the global manufacturing industry. 1 the effective way to implement mass customization -- delay Mass customization helps businesses to enter new markets and attract large quantities of personalized demand that cannot be met by standard products. However, the original mass customization wastes both cost and efficiency. If the customized product exceeds the customers expectation in time