数据挖掘双语教学课件9cmplx幻灯片.ppt

* Data Mining: Concepts and Techniques * Benefits of Multi-Layer Meta-Web Benefits: Multi-dimensional Web info summary analysis Approximate and intelligent query answering Web high-level query answering (WebSQL, WebML) Web content and structure mining Observing the dynamics/evolution of the Web Is it realistic to construct such a meta-Web? Benefits even if it is partially constructed Benefits may justify the cost of tool development, standardization and partial restructuring * Data Mining: Concepts and Techniques * Web Usage Mining Mining Web log records to discover user access patterns of Web pages Applications Target potential customers for electronic commerce Enhance the quality and delivery of Internet information services to the end user Improve Web server system performance Identify potential prime advertisement locations Web logs provide rich information about Web dynamics Typical Web log entry includes the URL requested, the IP address from which the request originated, and a timestamp * Data Mining: Concepts and Techniques * Techniques for Web usage mining Construct multidimensional view on the Weblog database Perform multidimensional OLAP analysis to find the top N users, top N accessed Web pages, most frequently accessed time periods, etc. Perform data mining on Weblog records Find association patterns, sequential patterns, and trends of Web accessing May need additional information,e.g., user browsing sequences of the Web pages in the Web server buffer Conduct studies to Analyze system performance, improve system design by Web caching, Web page prefetching, and Web page swapping * Data Mining: Concepts and Techniques * Mining the World-Wide Web Design of a Web Log Miner Web log is filtered to generate a relational database A data cube is generated form database OLAP is used to drill-down and roll-up in the cube OLAM is used for mining interesting knowledge 1 Data Cleaning 2 Data Cube Creation 3 OLAP 4 Data Mining Web log Database Data Cube Sliced and di