会展情景英语-旅游大类-会展策划与管理专业-96289-Unit5章节幻灯片.pptVIP

会展情景英语 Attending the Exhibition 参 加 展 会 Learning Objectives Situational Dialogues 3 Industrial Tips 4 Practical Exercises Content 1 Knowledge linking Warm-up Useful Sentences 5 2 6 7 Learning Objectives After completing this unit, you will be able to: ※ know how to attend the exhibition; ※ have background knowledge about the China International Silk Fair Women’s Wear Expo; ※ know how to introduce an exhibition ※ make conversations concerning this topic 学习目标 对企业来说，参加展会不仅可以了解到同行业产品的结构、规模和未来发展趋势，搜集到现有及潜在竞争对手的信息，更重要的是，参展是企业接触到合格的买家的最有效方式。那么,如何参加展会?如何将3-4天的展览时间充分利用起来,以求效益最大化? 以下几点参加展会的技巧和注意事项，值得学习、借鉴和推广。 一要研究客户的心理；二是做好人、时、地、物、钱的准备；三是编组；四是寻找潜在客户；五是产品介绍技巧；六十提高展品认知度及会后跟进等。 Knowledge linking 知识链接 Warm-up The following are the procedures for exhibitors to attend the exhibition, but not in the correct order. Please re-number the sentences correctly from 1 to 6 热身活动 a. ( ) offer enterprise information and exhibition information b. ( ) pay the location deposit c. ( ) participate in the exhibition d. ( ) submit an application for the exhibition e. ( ) confirm the area and position of the exhibition f. ( ) pay the relevant expenses for the exhibition Situational Dialogues Dialogue 1 情 景 对 话 Miss Huang, a receptionist , is introducing the Beijing International Automobile Exhibition to Mr. Richard H=Miss Huang R=Mr. Richard H: Good morning, Sir. R: Good morning, Miss. What a large crowd! H: Yes, The Beijing International Automotive Exhibition is an auto show held biennially in Being, China since 1990. It is now one of top three auto shows in the world, including those held in Frankfurt and Detroit. China is currently the largest and fastest growing auto market in the world. During the last session we had more than 800,000 visitors. We expect an increase number of visitors this year. R: You call them visitors, but they are really sellers and buyers. H: Yes. I agree with you. If you like, you can discuss business with the v