白金奖——物流配送整合推动供应链优化.pdfVIP

Logistics Distribution Integration Drives Supply Chain Optimization 物流配送整合推动供应链优化 -- Collaboration among producer/supplier, retailer/wholesaler, and 3PL to drive change in FMCG 制造商/供应商、零售商/批发商、第三方物流的合作引领快速消费品行业变革 METRO,PG, Unilever, Vinda, UPM, Supor, and Sinotrans Logisitics 麦德龙、宝洁、联合利华、维达纸业、芬欧汇川、苏泊尔和中外运物流 Shanghai, China 中国上海 August, 2011 2011年8月 Copyright © 2009 METRO Cash Carry China Member of METRO Group Innovation Ideas 本案例创新点 Innovation Ideas include 1. With its newly established distribution network, retailer/wholesaler integrates producers’ /suppliers’ (especially big producers’) existing distribution (cover all METRO stores and over 1,000 producers/suppliers integrated) 2. Logistics distribution integration drives overall supply chain optimization (started from logistics distribution integration, whole OTC process covered) 3. Collaboration among producer/supplier, retailer/wholesaler, and 3PL to drive change in FMCG industry 本案例申报2011年中国ECR优秀案例的创新点有： 1. 零售商/批发商以其后来居上的物流配送体系整合制造商/供应商（特别是大型制造商） 已有的物流配送 （覆盖麦德龙全国所有商场，整合超过1000家制造商/供应商） 2. 以物流配送整合驱动供应链的整体优化 （从物流配送整合开始，覆盖OTC全流程） 3. 制造商/供应商、零售商/批发商、第三方物流的合作引领快速消费品行业变革 METRO Cash Carry China Page 2 Member of METRO Group Content 内容  Case Background: Logistics Distribution Integration Needed for Supply Chain Excellence 案例背景：物流配送整合成为卓越供应链的基础  Logistics Distribution Integration: Driving Supply Chain Optimization of METRO, PG, Unilever, Vinda, UPM, Supor, and Sinotrans Logistics 物流配送整合： 驱动麦德龙和宝洁、联合利华、维达纸业、芬欧汇川、苏泊尔、中外运物流的供应链优化  Further Implementation Plan: Becoming an Engine of Supply Chain Excell