global marketing of nbanba的国际市场营销.ppt

Brief Introduction ● The National Basketball Association (NBA) is the pre-eminent mens professional basketball league in North America. ● The league was founded in New York City on June 6, 1946. ● 30 teams: 29 Teams (USA) 1 team（Canada）Toronto Raptors ● NBA’s signal-relay has covered the globe. ● NBAs commissioner is Adam Silver. OBrien Cup Championshiprings of Spurs(马刺队) and Rockets（火箭队） International Marketing of NBA Keywords : “Eyeball Economy Attract peoples attention, where you will be able to make money As a sports league. How to become a global influence brand? Attract the attention of the world 1. Imports of international players Attract the attention of the world 1. Imports of international players ● The NBA has 92 international players from 31 different countries . Most of them have become the irreplaceable star of their team. ● In 2002, Yaoming was selected by the Houston rockets in the first place, to become the first foreign first overall pick(NBA状元秀). ● Import of international players is more than a service trade, it also attracted the attention of foreign fans. Attract the attention of the world 2. Establish brand recognition ● Exhibition game(季前赛) and Charity event(慈善赛) All kinds of activities held by the NBA in other countries during the offseason, such as, exhibition game , training camp, charity event, etc. ● Community service Charity plan shall be formulated by the NBA, every team and player must participate in .Every team has an indispensable department, called community service . Attract the attention of the world 2. Establish brand recognition Attract the attention of the world 3. Star effect Attract the attention of the world 3. Star effect In addition to the import of international players to attract the attention of consumers. There are lots of players being built to control the more attention to the NBA fans kept constant heat . The wonderful performance in the arena of stars let people be amazed; NBA becomes the topic of gossip d