implifiedBusinessPlanoutline 创意营销 ppt 课件 英文授课 蒙克利尔大学 美国.ppt

* Introduction Title of the Project Organization Chart * Background Brainstorming * Objectives State the objectives of the project / product / solution SWOT SIT * The 4 Ps Of Marketing Product – properties of your product Price – right price value Place - availability Promotion – informing and creating an interest in customers in a way they understand * Project / Product / Solution Describe project / product / solution Describe key features / uniqueness Describe key benefits to customer * Market Needs Is there a market for the project / product / solution? Breakthrough? New innovative idea? Replacement? Cost Advantage? Niche? Describe the general business outlook [this will demonstrate that you are in tune with the market] Mind mapping * Competitiveness Identify project / product / solution competitive advantage vs Direct competitors Indirect competitors Identify project barriers vs competitors Demonstrate your ability to maintain a Sustainable Competitive Advantage Superior value … that … Endures over time? * Marketing Strategies Market segmentation Marketing plan - Advertising Promotions ( A P) - Collaterals - Distributorships - Partnerships - Direct Sales NUDP/Version 1.0/1 Dec 2004 * From understanding and being up to date with the economic and political environment that will impact the business, let us go and look at some statistics about start-ups Terrifying!! I was a dot com now I am a dot gone! NUDP/Version 1.0/1 Dec 2004 * Always has goals and clear cut objectives Thick skinned. Col Sanders was rejected over 1000 times by restaurant owners who thought his idea was crazy. Most opps come disguised as problems or challenges Entp are visionaries Entrepreneurs love and know how to get along with people You have to be a leader They decide on what they want and they go for it NUDP/Version 1.0/1 Dec 2004 * You come last I asked earlier when we discussed your networth statement how much were you willing to bet. Well the answer is ALL, yes ev