产品策划电动车企业突围之路（Product planning, electric vehicle enterprises Breakthrough Road）.docVIP

产品策划电动车企业突围之路（Product planning, electric vehicle enterprises Breakthrough Road） The value of the existence of enterprises is to provide customers with satisfactory products and services. Product is the carrier of all enterprise marketing behavior, but also the most important factor affecting the success or failure of a business. Without the success of the product, the enterprise is not Potentially sustainable. Electric vehicles as a consumer durable goods, is also extremely obvious function and typical products, operating properly tend to fast for just a few years A new force suddenly rises., can become a party leader. The functional benefits of their products is the core value for the whole industry system, Chinese electric enterprises in the course of 10 years of development, some enterprises because of the success of the product, obtained the rapid development of space, and more and more enterprises because of the reason the product to move, enterprises can not even exit the industry growth. Product planning content should be listed from product innovation project to late product promotion and product improvement, form a circulation chain, and this paper only discuss the front work of electric vehicle products, creative products, and products and channels, price, brand relationship and other products planning. Since the product of Chinese electric vehicle market China electric products from 1996 and after more than 10 years of development, the overall technological level and technological level of electric vehicles has been significantly improved, has been a breakthrough in core technology of electric vehicles, the technical level can meet consumer demand. However, the overall product level of the electric vehicle industry is still low, and there are few enterprises with strong product force. 1, the leading ability of electric vehicle enterprises is weak for product development. The composition of electric vehicles mainly consists of two core elements, one is the