毕业论文沃尔玛的零售学.docVIP

毕业论文沃尔玛的零售学 漳州师范学院 沃尔玛的零售学 Wal-mart retail learn 姓 名： 学 号： XXX 系 别： 管理科学系 专 业： 市场营销 年 级：指导教师： XXX 2012年6月9 摘要 在当今世界众多大型零售企业中心，沃尔玛公司的销售额一直稳居第一。它开创了“渠道为王”的时代，是零售行业当之无愧的领袖。沃尔玛之所以能够创造出如此辉煌的成绩得益于它遍及全球的庞大销售网络， [关键词]:沃尔玛；供应链；并购扩张；小镇战略；经验启示 Abstract In today’s world many large retail enterprise center, wal-mart’s sales have firmly held the first. It has opened quot;channels for the kingquot; age, is worthy of the retail industry leader. Wal-mart are able to create such a brilliant achievements benefit from it over the huge sales network, according to the wal-mart global marketing strategy, in conjunction with the relevant retail theory, according to the specific operation wal-mart was investigated and analyzed. Through to the wal-mart supermarket of the marketing strategy, analyzes wal-mart supermarket marketing success and its disadvantages, find out the deficiency and put forward some countermeasures, so that in Chinese retail enterprise and learn from it. [key words]： Wal-mart supply; Chain expansion ;Strategy merger; Town experience; Enlightenment 目 录 中文摘要 ......................................................................................................................................... . 英文摘要 .......................................................................................................................................... 一、绪 论 .................................................................................................. 错误！未定义书签。 二、沃尔玛的零售业态 .............................................................................. 错误！未定义书签。 三、沃尔玛的竞争战略分析 ........................................................................................................ 2 （一）业务层战略 ................................................................................................................. 2 （二）公司层战略 ...... ........................................................................................