大众汽车年会策划案_精品.ppt

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大众汽车年会策划案_精品

Sanya Hua Yu Crowne Plaza Hotel Opening Objectives Draw more attention on the top grade property hotel Show potential consumers and media the merits of the property hotel Challenges How to convince the market Huayu, a local private company, has capability to develop a top grade property hotel in Sanya How to distinguish this project from other property hotels Sanya Hua Yu Crowne Plaza Hotel Opening Solution Combine the project opening and PGA to maximize the effects of the event About 30 media and 30 potential consumers from various cities were invited to witness the opening and signing with Crowne Plaza Arrange various interesting programs for the media and guests, such as one day tour in Sanya, golf game with PGA winners etc, to impress them with beautiful environment and attractive position of the hotel Sanya Hua Yu Crowne Plaza Hotel Opening Great Wall Lubricate Promotion Objectives Announce Great Wall lube’s new ad directed by Zhang Yimo will be placed on CCTV Deliver positive messages on Great Wall in 2003 and its marketing plan in 2004 Tactics A press conference was held in Diao Yu Tai State Guest House Pre-event press release distribution and post-event feature articles placement Great Wall Lubricate Promotion News coverage over 60 reports Any questions? Thank you! Suite A501, Huapeng Mansion, No. 19, Third Ring Road(N), Beijing P.R. China 100020 Preliminary Contact: Lydie Liu Account Supervisor Phone: 86.10 Fax: 86.10* * * * Our China Team - Beijing Luke Liu Senior Account Executive 3 years journalism experience with Dow Jones Newswires MBA of City University Based in Seattle Specialties: corporate communications Expertise: press release editing, media relations Clients: Brilliance Auto, Sinopec, BMW, Intel Our China Team – Beijing Eric Fu Senior Account Executive Extensive experience in marketing activities and PR events Specialties: automobile/consumer product communications, corporate c

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