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Journal of Business Research 67 (2014) 354 –360 Contents lists available at ScienceDirect Journal of Business Research Nostalgic emotion, experiential value, brand image, and consumption intentions of ☆ customers of nostalgic-themed restaurants Hung-Bin Chen a, 1, Shih-Shuo Yeh b, 2, Tzung-Cheng Huan c,⁎ a Department of Hospitality Management, National Penghu University of Science and Technology, 300, Liu-Ho Rd., Makung, Penghu 88046, Taiwan b Department of Tourism Management, National Quemoy University, 1, University RD., Jinning, Kinmen 89250, Taiwan c College of Management, National Chiayi University, 580, Hsin-Ming Rd., Chiayi 60054, Taiwan a r t i c l e i n f o a b s t r a c t Article history: During the last few years, nostalgia has become a fashion in Taiwan. “Nostalgic” restaurants are becoming com- Received 1 December 2012 mon in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with furnishing relating to the origin Received in revised form 3 January 2013 or earlier use of the “hot pot” in Taiwan. The study here uses SEM to test the hypotheses relating to nostalgia af- Accepted 3 January 2013 fecting consumption. The results indicate that (1) nostalgia has both direct and indirect impacts on consumption Available online 9 March 2013 intention; (2) consumption affected by nostalgia varies depending on the individual; and (3) younger customers predisposition to want cheap prices is an important consideration in ma