资料仓储与采矿技术-企业运筹与电子化中心.ppt

第六章 資料倉儲與採礦技術 6.1 資料倉儲與採礦定義 6.2 資料採礦之步驟與技術分類 6.3 資料採礦在顧客關係管理之應用 Chapter 6 Date Warehousing Data Mining 6.1 Definitions of data warehousing data mining 6.2 Approaches and techniques of data mining 6.3 Applications of data mining in CRM File Record Field Character Entity Attribute A database system includes various “Records” that are formed by Fields. Field can be in any data type and use Data Dictionary to classify the context. Database system (DBMS) related vocabularies 6.1 Definitions of Data Warehousing Data Mining 缺乏資料之安全性 缺乏資料之共用性 缺乏資料應用彈性 資料重複記錄 資料與程式具高度相關性，不易