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Synopsis On Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region Submitted to Fulfil Requirement for Award of Doctor of Philosophy Degree Research Guide: Submitted By: Dr. H M Shah Name: Asha Sindhu KK Parikh Commerce College Registration No: 4141 Amreli ( Gujarat) Submitted To: Department of Business Management Saurashtra University Rajkot-360005 (Gujarat) February, 2011 Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region Chapter 1: Introduction