最全营销专业英语词汇合集.docVIP

需要:need???????????????????????????欲望want 需求:demand?????????????????????????产品:product 关系营销:relationship marketing?????????营销网:marketing network 生产观念:the production concept?????产品观念:the product concept 相关群体:reference group???????????????购买者角色:buying role 购买行为:buying behavior????????????认知需求:problem recognition 搜集信息:information search??????????组织者市场:orqanization market 派生需求:derived demand????????????缺乏弹性:inelastic demand 品牌策略:brand strategy????????????制造商品牌:manufactures brand 定价策略:pricing strategie?????????? 现金折扣:cash discount 数量折扣:quantity discount?????????? 功能折扣:functional discount 季节折扣:seasonal discount?????????? 新产品定价:new product pricing 产品组合定价:product-mix pricing??????? 分销渠道:distribution channel 密集分销渠道:intensive distribution?????选择性分销:selective distribution 独家分销:exclusive distribution??????中间商品牌:intermediaries brand 批发商:whoksaler????????????????零售商:retailer 百货公司:department store???????????超市:supermarket 便利店:convenience store????????????折扣店:discount store 促销组合:promotion mix???????????交流信息:communicating information 人员销售:personalo selling??????????广告策略advertising strateqie 公共关系public relation???????????营销调研:marketing research 产品策略:product strategie??????????产品组合:product mix???? 营销观念:the marketing?concept????????消费者市场consumer market 顾客满意:customer satisfaction???? 顾客总价值:total customer value 顾客总成本:total customer value????????营销环境:marketing environment 营销信息系统:marketing information systel 市场细分策略:market segmentation startegie 目标市场策略:market tageting strategie 市场定位策略market positioning strategie 产品市场寿命周期;the product life cycle 销售观念:the selling/sales concept 社会营销观念:the societal marketing concept 宏观营销环境:macro-marketing environment 消费者行为模式:model of consumer behavior 价值,成本和满意 :value,cost,andsatisfaction 交换和交易exchange and transaction 营销者和预期顾客 :marketers and prospect 英汉《营销学》常用词汇 A A. C. Nielson 尼尔森市场研究公司 absorption of costs 成本分配 accesibility 可进入性 accessory equipment markets 附属设备市场 account management policies 客户管理策略 Acer 宏基 acquisition new-product development strategy 新产品开发收购战略