ch34information technology微观-范里安-(上海交通大学,赵旭 .pptVIP

Competition Network Externalities 0 1000 n Demand Curve Supply Curve n” c Which equilibrium is likely to occur? Willingness-to-pay p = n(1000-n) Competition Network Externalities 0 1000 n Demand Curve Supply Curve n” c Which equilibrium is likely to occur? Willingness-to-pay p = n(1000-n) Stable Competition Network Externalities 0 1000 n Demand Curve Supply Curve n” c Which equilibrium is likely to occur? Willingness-to-pay p = n(1000-n) Stable Stable Rights Management Should a good be sold outright, licensed for production by others, or rented? How is the ownership right of the good to be managed? Rights Management Suppose production costs are negligible. Market demand is p(y). The firm wishes to Rights Management Rights Management Rights Management Rights Management The rights owner now allows a free trial period. This causes an increase in consumption Rights Management The rights owner now allows a free trial period. This causes an increase in consumptionand a decrease in sales per unit of consumption Rights Management The rights owner now allows a free trial period. This causes increase in value to all users ? increase in willingness-to-pay; Rights Management Rights Management The firm’s problem is now to Rights Management The firm’s problem is now to This problem must have the same solution as (湖南师大附中内部资料)高三化学习总复习课件：高三第五次周考试卷分析课0801(课件)(培训课件)班组建设与5S管理培训多媒体计算机系统常用硬件设备教材 Chapter Thirty-Four Information Technology Information Technologies Computers, answering machines, FAXes, pagers, cellular phones, … Many provide strong complementarities. E.g. email is useful only if lots of people use it -- a network externality. And computers are more useful if many people use the same software. Information Technologies But then switching technologies becomes very costly -- lock-in. E.g. Microsoft Windows. How do markets operate when there are switching costs or network externalities? Competition Switching Costs Producer’s cost per month of providing