华文改革方向—活学活用贴近生活.PDF

THUMBS UP JUNIOR MEDIA KIT 2016 RESEARCH ANALYTICS WHAT IS THUMBS UP JUNIOR? New students’ magazine targeting at lower Primary students (P1 and P2). Included activities for P3 starting 2016. Launched on 22 March 2011. Mainly through school subscriptions, home subscriptions and casual sales also available. Supported by Singapore Centre for Chinese Language. 2 OBJECTIVE OF THUMBS UP JUNIOR In line with MOE MTL* Review Committee’s emphasis on students using their mother tongue as a living language, Thumbs Up Junior aims to provide an interesting read with news, general knowledge, cultural and interactive elements for the lower primary students, making Chinese language real and relevant to them. *Mother Tongue Language 3 WHAT SET THUMBS UP JUNIOR APART? •Having more news Differentiate contents by leveraging on SPH’s strengths. from existing student •Being more magazines interactive and fun, in line with MOEs latest like 好朋友, direction. 新列车etc. 4 MORE INFORMATION ON THUMBS UP JUNIOR Frequency • Bi-weekly (20 issues per year) • $1.00 Cover Price • (Discount up to 60 cents per copy