(经贸英语文章选读)Unit 15 Cultural Diversity.ppt

Unit 15 Cultural Diversity Content Page Studying Objectives After studying this unit, you are required to 1. Have a general idea of Cultural Diversity in the business world. 2. Understand the ingredients of cultural diversity. 3. Understand the power of cultural diversity in the business circle? 4. Master the difficult words and expressions. Text A Cultural Diversity, IBM Style Definition of Cultural Diversity Cultural diversity is the variety of human societies or cultures in a specific region, or in the world as a whole. The term is also sometimes used to refer to multiculturalism within an organization. Aspects of Cultural Diversity Cultural diversity includes (but is not limited to): Language Race Ethnicity Dress values Aspects of Cultural Diversity Religion and religious practices Social and family responsibilities Family and family responsibilities Political views Cultural Heritage The adopted by UNESCO in 2001 is regarded as a legal instrument recognizing for the first time, cultural diversity as common heritage of humanity and considers its safeguarding to be a concrete and ethical imperative inseparable from respect for human dignity. There is also the ratified in June 20, 2007 by 78 States which said: The intangible cultural heritage, transmitted from generation to generation is constantly recreated by communities and groups in response to their environment, their interaction with nature and their history, and gives them a sense of identity and continuity, thus promoting respect for cultural diversity and human creativity. Defense The defense of cultural diversity can take several meanings: A balance to be achieved: thus, the idea of defense of cultural diversity through the promotion of actions in favor of cultural minorities said to be disadvantaged; Preservation of cultural minorities thought to be endangered; In other cases, one speaks of cultural protection, which refers to the concept of cultural exception, which is mainly used in Franc