外贸英语函电（第二版）Chapter 13 E-mails.ppt

Chapter Thirteen E-Mails 1. The good, the bad and ugly of e-mail 2. The weakest link in your e-mails 3. How can you make e-mail work for you? 4. Customer Care and E-mail 5. The Basic Form of E-mail 外发的邮件 接收的邮件 Specimen e-mail 1 Skill Training Exercises I.Training Situations: Mrs. Simpson (jsimpson@) has read aboutWharton Executive Desk in the May 16 issue of Office Magazine . She is quite interested in it. Therefore, she sends an e-mail to the Manager of company, Mr. Martin Baker(martin.baker@), with the following questions: 1.???? If she paid C.O.D., could the company give her a 10% discount? 2.???? Could the company deliver the desk on or before May 30? Training Requirements * * Main Difficult Points E-mail: uibep@126.com I. The good, the bad and ugly of e-mail Why do we love it? Why do we hate it? Has it become too informal? It’s informal. We are in receipt of your payment. Thank you for your payment. The check was cashed by Tom. Tom cashed the check. II. The weakest link in your e-mails The compilation of the top 10 weakest links 2. Vague subject line 3.No greeting and no sign off . 1.Wrong time and date 4. Poor formatting 5. Vague message II. The weakest link in your e-mails 6.Hunting for the response 7. Unfriendly tone 8. CC to the whole world 9. Bad grammar, spelling and punctuation 10. Just pain SLOPPY III.How can you make e-mail work for you? 1.Turn off the instant messaging system 2. Don’t feel obliged to give a detailed reply 3. If we are suffering from overflowing inbox, how much of it is self-inflicted? 4. If we are suffering from overflowing inbox, how much of it is self-inflicted? 5. Don’t panic —you can always pick up the phone IV. Customer Care and E-mail The first impression a customer receives is influenced by three things: Create Electronic Rapport Lead the reader into the message Show emotions The Basic Form of E-mail This message has high priority 急件标示（方法一） From: