Consumer Stakeholders Information Issues and Responses消费者的利益相关者信息的问题与对策.pptVIP

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2018-04-17 发布于江西
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Consumer Stakeholders Information Issues and Responses消费者的利益相关者信息的问题与对策.ppt

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Consumer Stakeholders Information Issues and Responses消费者的利益相关者信息的问题与对策.ppt

Consumer Stakeholders: Issues and Responses Chapter Eleven Objectives Identify the fundamental expectations of consumers Identify the major abuses of advertising and discuss specific controversial advertising issues Enumerate and discuss other product information issues that present problems for consumer stakeholders Describe the role and functions of the Competition Bureau Discuss the strengths and weaknesses of regulation and self-regulation of advertising Chapter Eleven Outline The Paradox of the Consumer Revolution The Consumer Movement Product Information Issues The Competition Bureau Self-Regulation in Advertising Summary Introduction to Chapter Eleven Customer relationship management, the chapter focuses on the evolution and maturity of the consumer movement and product information issues, such as advertising. The Paradox of the Customer Revolution Historical evolution of marketing Focus shifts from problems of production to problem of marketing. Current issues in marketing Do consumers think business cares about their needs? The Consumer Movement The Right to Safety The Right to Be Informed The Right to Choose The Right to Be Heard The Consumer Movement Ralph Nader’s Consumerism Unsafe At Any Speed Nader’s Raiders Groups Public Interest Research Group Center for the Study of Responsive Law Public Citizen The Consumer MovementConsumer Problems with Business The Consumer Movement Consumerism in the 21st Century Grassroots Unorganized Internet Product Information Issues Pros Increases standard of living Increases satisfaction Efficient ways to distribute information Cons Lowers standard of living Decreases satisfaction Inefficient means of distributing information Product Information Issues Need for Information That is clear That is accurate That is adequate Product Information Issues Abuses of Advertising Ambiguous advertising --Weasel words Concealed facts Exaggerated claims --Puffery Psychological appeals --Emotional Product Information Is