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UNIT 1. NEGOTIATIONS
We met with representatives from the other company for over 4 hours yesterday. Jerry
didnt waste any time. He took the bull by the horns and gave them our list of
concerns right away. Then he asked for a list of their concerns and put both lists on the
white board, so he could be sure we were all on the same page. He told the group that
we were going to have to think out of the box and suggest creative solutions. We
talked for over an hour. Jerry likes to shoot from the hip, which makes some people
uncomfortable because hes very direct. Because we have such different corporate
cultures, I didn’t think the two groups would ever see eye to eye on the goals. However,
during the second hour, Jerry said he was willing to bend over backwards and work
very hard to address their concerns. I think that impressed them. He talked about the
advantages of the deal, and then he really laid it on the line and left the next move up
to them. At one point, I thought the other company might back out and leave the table,
but Jerry kept the discussion going. There was a lot of give and take; they finally met
us halfway, and we cut the deal over dinner that night. I was surprised that our
relationship as competitors didn’t get in the way. Jerry was able to convince them to
look at those old conflicts as water under the bridge. He got them to focus on the
future, and the result was clearly a win-win situation for both companies.
1. Take the bull by the horns: directly confront a problem or challenge.
He decided to take the bull by the horns and talk to the president about the
problem.
She took the bull by the horns and asked her boss for a raise.
2
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