全球可持续发展与创新研究作者麻省理工学院斯隆管理评论和波士顿咨询集团m.pdf

in collaboration with ReseaRch ReseaRch RepoRt RepoRt Winter 2011 Winter 2011 Findings From the 2010 sustainability innovation global executive study and research Project Sustainability: The ‘Embracers’ Seize Advantage How fast are businesses adopting sustainability-driven management? New study results reveal two distinct camps: ‘embracers’ and ‘cautious adopters.’ And the practices of the embracers may be providing a snapshot of how the management future will look. By MIT Sloan Management Review and The Boston Consulting Group AuThorS KnuT hAAnAES is a partner and MInG TECK KonG is a project MIChAEl S. hopKInS is editor-in- managing director in the Oslo leader in the Singapore office of chief of MIT Sloan Management office of The Boston Consulting The Boston Consulting Group. Review, which brings ideas from Group, as well as the global leader He can be reached at kong.ming the world of thinkers to the execu- of BCG’s Sustainability Initiative. teck@. tives and managers who use them He can be contacted at to build businesses. He can be haanaes.knut@. MArTIn rEEvES is a senior part- reached at mhopkins@.