Competences and Core Competences - Ulster Business School 能力和核心竞争力-阿尔斯特大学商学院.pptVIP

Resources, Competences and Strategic Capability Learning Outcomes Describe the procedure for analysing strategic capability Define unique resources and core competences Draw up a value chain for an organisation and the ‘industry’ in which it operates Identify sources of cost efficiency and added value for an organisation Explain how linkages can underpin competitive advantage Explain the purpose of benchmarking and portfolio analysis Strategic Capability Successful strategies depend (among other things) upon the organisation having the strategic capability to perform at the level required for success Strategic capability is related to the: resources available to the organisation competence with which the activities are performed, and balance of resources, activities and business units in the organisation Resource Audit Physical resources Human resources Financial resources Intangibles Unique Resources “ are those which create competitive advantage and are difficult to imitate” (e.g. a patented product) Value Chain Analysis “ describes the activities in and around an organisation, and relates them to an analysis of the competitive strength of the organisation” Primary activities are directly concerned with the creation or delivery of a product or service Support activities help to improve the effectiveness or efficiency of primary activities Core Competences “are those competences which critically underpin the organisation’s competitive advantage” Efficiency and Effectiveness Cost efficiency is a measure of the level of resources needed to create a given level of value Effectiveness is a measure of the level of value which can be created from a given level of resources Managing Linkages Leverage is a measure of the improvement in performance achieved through the management of linkages between separate resources and activities Sustainability of Competitive Advantage Depends on: Robustness of the competences Extent to which they can be imitated Exten