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目录 一.电力产品的特殊性...............................................................................................................3 二.电力市场营销?......................................................................................................................3 (一)电力市场营销的概念.........................................................................................................3 （二）电力营销与一般商品的营销区别..................................................................................3 三.电力服务营销.......................................................................................................................4 四.电力市场营销环境现状.......................................................................................................4 （一）电价不适应市场运动规律..............................................................................................5 （二）营销人员市场意识淡薄..................................................................................................5 （三）缺乏对替代品竞争的研究..............................................................................................5 五.市场细分...............................................................................................................................5 （一）市场细分概念..................................................................................................................5 （二）依市场细分为依据，确立目标市场..............................................................................5 ?六.电力市场营销策略..............................................................................................................6 （一）电力产品策略..................................................................................................................6 （二）电力价格策略.................................................................................................................6 （三）电力市场促销策略?.........................................................................................................7 （四）优质服务策略?......................................................................................