Changchun ASHLEY Business Plan教学教案.pptVIP

长春市概况Greater Changchun City Market Overview 长春是吉林省省会，地处东北松辽平原腹地，历史上是伪满时期的政治中心，因此保留了较多的伪满时期历史遗存建筑，同时长春也是新中国汽车工业、光电子技术、生物技术、应用化学、电影工业的发祥地. 并先后获得全国文明城市、国家卫生城市等荣誉称号。 长春行政区域 Greater Changchun Administrative Region Changchun is the capital and the largest city of Jilin province, the city is lying on the Songliao Plain. Historically,as the Capital city of the Manchuria regime, the city had kept a lot of historical Manchuria style buildings. Furthermore, Changchun is also the birthplace of Chinas motor indusry、Optoelectronic technology、Bio technology、applied chemistry and the movie industy. Changchun has been selected as the civliized city of China and the National Hygienic City for several times. 长春市概况Greater Changchun City Market Overview 长春市概述 Changchun City Overview 长春市辖7区、2县级市、1县（南关区、朝阳区、宽城区、二道区、绿园区、双阳区、九台区、榆树市、德惠市、农安县），其中包括净月、汽车、经开、高新4个国家级开发区、3个新城（北部、南部、西部）、1个国家先导区 （长东北）、1个生态旅游度假区（莲花山）、1个国家综合保税区（兴隆保税区）、2个省级开发区（南部都市、长江路） 。 Changchun is administered as a sub-provincial city including 7 districts、1 county and 2 county-level cities(Nanguan district、Chaoyang district、Kuancheng district、Erdao district, Luyuan district、Shuangyang district、Jiutai district、Yushu city、 Dehui city and Nongan county). Including Jingyue development area、Motor industrial development area、Economic development area and the Neo-tech development area, there are four national development areas 、three new city zone( the Northern、 the Southern and the Western)、one National Priority development area、one environment vocation area( Lotus Mountain)、one National Bonded Area( Xinglong Bonded Area) and two provincial development area( the Southen new city and Changjiang River road) 长春市区地图Changchun City Map 长春市现有家居商圈分布Changchun Current Furniture Malls 美式风格系竞争对手分布Current Competitors 市场概况 Market Overview 欧亚卖场 Eurasia Shopping Mall 市场概况 Market Overview 红星美凯龙 Red Star 市场概况 Market Overview 中东瑞家 1.家具市场竞争激烈，但长春市场纯正美式风格品牌竞争较少 2.美式风格市场认知度呈上升趋势 3.市场对该风格产品宣传较少 4.净月区