Nike耐克STP战略分析__英文版_精品.pptVIP

Compare with Adidas -- Market Segmentation The age breakdown Adidas Nike shoes and the shoes on family income, subdivided into medium income and higher income, because the two brand shoes price is only suitable for the two income subdivision, low income for the two brands and does not demand the. * Compare with Adidas -- Market Segmentation Occupation segmentation Nike and adidas shoes shoes according to consumer lifestyle, personality to segmenting consumer markets. So the two brands to consumers occupation segmentation, according to the different consumer, consumer has sports, fashio