论文超市经营中存在的问题及对策分析初稿_精品.doc

PAGE 南阳理工学院 毕业设计（论文） 题目：南阳市世纪龙超市经营中 存在的问题及对策研究 姓 名：*** 学 号：341070** 专 业：工商管理 系 别：****** 指导教师： ***** 起止日期： 南阳市世纪龙超市经营问题及对策研究 [摘要]：世纪龙超市是南阳的本地企业，和许多超市一样，它在快速发展的同时，遇到了很多问题，主要表现在市场定位，商品价格，商品促销，安全管理和连锁经营等方面。针对这些问题主要的解决方法有细分市场重新定位，实施成本领先战略，建立健全安全机制，完善人事招聘及培训制度，注重室内购物氛围的培养等 关键字： 问题 市场定位 商品管理 实施对策 The management problems and countermeasures of Nanyang Century dragon supermarket Abstract: In todays volatile economy, supermarket as people a part of life, plays a more and more important role, our supermarket sector development time is short, quick speed, and face the competition is fierce. One is the high-speed development of the supermarket scale, on the one hand, the backward management level in our country, such large-scale supermarket produced at the same time, its management but there was a lot of problems. Century dragon supermarket is nanyang, and many supermarkets local enterprise, as it in fast development at the same time, meet many problems, which lies in the market orientation, commodity prices, commodity sales promotion, security management, chain operation, etc. Aiming at these problems, the main solutions have segment market, reposition implementation cost-first strategy, establish and perfect the security mechanism and perfect the hr recruitment and training system, emphasize the indoor shopping atmosphere of the training, etc Key words：Problems Market Positioning Merchandise Management Countermeasure 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292271783 前言 PAGEREF _Toc292271783 \h 4 HYPERLINK \l _Toc292271784 1、南阳世纪龙超市现状介绍 PAGEREF _Toc292271784 \h 4 HYPERLINK \l _Toc292271785 2、南阳世纪龙超市存在的问题 PAGEREF _Toc292271785 \h 5 HYPERLINK \l _Toc292271786 2.1超市经营环境方面 PAGEREF _Toc292271786 \h 5 HYPERLINK \l _Toc292271787 2.1.1特价促销活动少 PAGEREF _Toc292271787 \h 5 HYPERLINK \l _Toc292271788 2.1.2 商品陈列不规范、不生动 PAGEREF _Toc292271788 \h 5 HYPERLINK \l _Toc292271789 2.1.3经营特色不突出 PAGEREF _Toc292271789