浅析品牌竞争时代我国中小企业的品牌战略选择 3稿_精品.doc

目录 摘 要............................................................................................................................................. 2 Abstract........................................................................................................................................... 3 第一章 引言 ..................................................................................................................................... 4 1.1 研究背景 .................................................................................................................................... 4 1.2 研究意义 .................................................................................................................................... 4 1.3 文献综述 .................................................................................................................................... 5 第二章 中小企业品牌战略理论分析 ........................................................................................... 7 2.1 中小企业简介 ........................................................................................................................... 7 2.2 品牌的 谢......................................................................................................................................... 30 1 摘 要 现今企业品牌竞争激烈，加之我国进入WTO以后，国内各行各业受到越来越多的国外企业带来的冲击，我们应该打破并非只有大型企业才有品牌的误区；对于我国中小型企业品牌战略的选取进行研究，能在市场竞争中求生存、促发展。 关键词：中小企业 品牌战略 推广战略 2 Abstract Now the enterprise brand competition is intense, together with China’s entry into the WTO, domestic all walks of life gets more and more of the impact of foreign enterprise, we should break is not only large companies not only has the brand of the error; For our country the small and medium enterprise brand strategy based on research, can in the market competition of survival, promoting development. This paper makes a study of the small and medium enterprise to face the survival and development of the problem, its brand to the enterprise survival and developmen