电子商务unit-11.pptVIP

电子商务英语 Teacher: 邹莉 Students ：09商务1，2，3班 Unit 11 Review 1. Words and expressions of unit 10 2. making dialogue, 3. layout of a business letter The differences between a firm offer and a non-firm offer 实盘是报盘人（Offer Firm）有肯定的订立合同的意图，所发的实盘内容必须清楚确切，没有含糊和摸棱两可的词句，买卖商品的主要交易条件是完整的，肯定的。 一般应有：商品的名称、品质、规格、包装、数量、交货期、价格、支付方式等主要交易条件。报盘人没有任何其他保留条件，只要受盘人（Offeree）在有效期内或合理的时间内表示完全同意，交易即达成。 报盘人发盘时，既可以明确提出这是一个实盘（常用术语为“报实盘”字样）， 也可以不加注明。另外，我们报盘一般应规定有效期。在有效期内，报盘人在法律上受约束，但有效期并不是报盘的必不可少的条件。 A letter of making an offer 开头部分:如是回复询盘，应首先感谢对方的询价：再介绍销售条件和价格；说明报价发的是实盘还是虚盘。 承接部分:讲述此项交易的好处，对商品和价 格给予的评价，如商品质量优良，价格优惠等；也可补充介绍公司里的其他商品以吸引买方的注意。 结尾部分:表达希望收到买方定单的意愿。 Specimen Letter 1 Dear Sirs, We have received your letter dated August 1 , from which we note that you wish to have an offer from us for 2,000 dozens /sets of No.208 ladies’ pajamas , for shipment to San Francisco. Specimen Letter 2 Dear Sirs, We thank you for your letter of 10 November , enquiring for Forever Brand Bicycles. We are exporting bicycles of various brands among which Forever Brand and Phoenix Brand are the most famous ones. They are in great demand abroad and our stocks are running down quickly. Useful sentences Replying to your enquiry of the 8th May, we have the pleasure of quoting our sateen as follows. 贵公司5月8日询盘收悉，现对我公司横贡缎报价如下： Summary In this lesson, we have learned the differences between a firm offer and a non-firm offer. You should know how to write a letter of making an offer. Do not forget to go through the useful sentences and exercises again in this lesson because it is really very important to recite them when you want to express better in the business field. ? Homework 1. Review the useful sentences and expressions; 2. Recite the two letters. 3. Work in pairs to make a offer. 4. Preview Unit 12 The end Youll see that our offer compares favorably with the quotations you can get elsewhere. 　　你会发现我们的报价比别处要便宜。 This offer is based on an expanding market and is competitive. 　　此报盘着眼于扩大销路而且很有竞争性。