外贸英语函电Unit -构建贸易关系与资信调查.pptVIP

Unit 2 Establishing Business Relations Inquiring Credit Reference 建立贸易关系及信用调查 Unit 2 – Part 1 Establishing Business Relations 1. Introduction The Significance of Establishing Business Relations No customer, No business. What is the Letter of Establishing Business Relations? 1.1 The Main Channels for Acquiring Information Trade fair (Commodities fair); Exhibition Fair (Expo) Chamber of Commerce; Office of Commercial Counsellors; Industrial Associations Introduction from your business partners Delegation for mutual visits Market investigation Self-introduction by merchants themselves Banks Advertisements in newspapers, magazines or on TV 商务参赞，是使馆中负责与驻在国外贸部门进行联系和交涉的外交外人员，一般由派遣国外贸主管部门派出。其职责是向本国主管部门报告驻在国的经济、贸易发展情况，准备贸易协定的签订工作并监督其执行。商务参赞通常是使馆商务处负责人。 商务参赞? 商会 vs. 行业协会? 商会，是商品经济的必然产物。一般是指商人依法组建的、以维护会员合法权益、促进工商业繁荣为宗旨的社会团体法人。商会是商人身份确立的过程，也是商人组织有序化的过程。 行业协会，是指介于政府、企业之间，商品生产者与经营者之间，并为其服务、咨询、沟通、监督、公正、自律、协调的社会中介组织。行业协会是一种民间性组织，它不属于政府的管理机构系列，而是政府与企业的桥梁和纽带。 1.2 The Main Contents of a Letter for Establishing Business Relations (重要) The source of the information of the addressee The Business scope of the focal firm and the introduction of the product The intention of writing this letter The reference as to the focal firm’s financial standing Enclosure of the catalogue, sample product, price list. A desire of establishing business relations and receiving an early reply 2. Writing Skills (重要) 写作步骤 表达方式 1）Telling the prospective customers how and where their names and addresses are known Your company has been kindly introduced to us by…（贵公司由……介绍给我们。） We learn through/from…that…（我们通过……得知……） On the recommendation of …（由……推荐……） We are delighted to learned from... that... （我很高兴……处得知……） Through the courtesy of..., we are given to understand that... （承蒙……我们得知……） Useful Expressions and Sentences (1) Your firm has been kindly recommended to us through the courtesy of the Chamber of Commerce. 承蒙贵国商会的介绍，我公司得知贵公司的情况。 (2) We have o