Ethical, Regulatory, and Environmental Issues文档.pptVIP

* * * * * * * * * * * * * * * * * * ? 2010 South-Western, a part of Cengage Learning. All rights reserved. 21–* Regulation by Federal Agencies (cont’d) Misleading Misrepresentation or Omission ReasonableConsumer Test MaterialMisrepresentation Elements of the FTC’s Deception Policy ? 2010 South-Western, a part of Cengage Learning. All rights reserved. 21–* Regulation of Unfair Practices Unfair Advertising Acts or practices that cause or are likely to cause substantial injury to consumers, which is not reasonably avoidable by consumers themselves and not outweighed by countervailing benefit